Chesterfield manager Lee Richardson and 'Coca-Cola' Zero launch an exciting promotion giving football fans the chance to win 1 million tickets to Football League games.  

Football fans will have the chance to win the tickets by buying special packs of 'Coca-Cola' and 'Coca-Cola' Zero from now until 7^th November 2007.

Entering the competition couldn't be easier.  Each special pack features a unique code that fans can enter online (at www.coca-cola.co.uk/football ) or via SMS by sending the code to 85151.  Once entered, fans find out whether they've won tickets instantly.  All winners are then given the chance to choose which Football League games they'd like tickets for taking place between now and the end of the year.

The tickets aren't the only prizes on offer.  Each on-pack code can be redeemed for a host of other exciting prizes.  Collect eight codes - the equivalent of just four 500ml bottles of 'Coke'  Zero - to claim one of 2,000 Mitre Ultimatch footballs or one of 2,000 copies of FIFA 07 by EA or £5 off a £15 spend on food and drink at Greene King pubs between now and the end of November.

Daniel Miles, Senior Manager for 'Coca-Cola' Zero said: "There are a million reasons for fans to be excited about this promotion.  We're giving a huge number of people the chance to experience the buzz of a live match and get behind their teams.  The promotion forms a major part of 'Coke' Zero's marketing plans in 2007 and we'll be doing several other exciting football promotional campaigns throughout the new season."

Chairman of the Football League, Lord Mawhinney said: "Crowds at Football League matches are already at their highest levels for nearly fifty years, with more than sixteen million fans attending matches in each of the last three seasons. I am delighted that 'Coca-Cola' has, once again, underlined their commitment to our competition by helping us attract even more supporters to our matches."

'Coca-Cola' Zero, dubbed 'Bloke Coke' has the great 'Coke' taste but zero sugar and has been a huge success since it was launched in the UK last August.  'Coca-Cola' has been the proud sponsor of the Football League since 2004 and recently extended its sponsorship deal to run until the 2009/10 season.